Glow in the dark ice cream launch takes centre stage at city light festival

BELOVED brand got us all screaming for ice cream with a series of whimsical photographs thanks to food and drink PR experts.

Mackie’s of Scotland, introduced the nation’s first glow in the dark ice cream which was launched during the Spectra Light Festival’s 10th anniversary in Aberdeen.

This innovative “Light Up” Lemon Sherbet flavour, made with natural ingredients and glowing under UV light, captured the essence of the festival.

Accompanied by high-quality images, the product’s visual appeal shone through, underscoring the importance of compelling photography in garnering media attention.

High-quality images are not just supplementary – they are central to storytelling, especially for inventive products such as this one. They offer a visual narrative that can intrigue, fascinate, and engage audiences, making the story more shareable and memorable.

In the competitive landscape of food and drink PR, striking visual elements can significantly enhance a story’s appeal, making it more likely to catch the eye of journalists and consumers alike.

The case of Mackie’s glow in the dark ice cream exemplifies how creative products, paired with exceptional photography, can create a buzz, making visuals a critical component of successful PR strategies.

Read the full story:

Lighting the way with Scotland’s first glow in the dark ice cream

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