Storytelling at the heart of digital PR strategy brings success

Amplifying fishermen’s voices proves key to social media success for national organisation

Storytelling at the heart of digital PR strategy sees a wave of success for the Scottish Fishermen's Federation

THE POWERFUL stories of Scottish fishermen led to outstanding social media results for the Scottish Fishermen’s Federation thanks to the help of our digital PR experts.

After travelling across Scotland and visiting different fishing communities, our team spoke to fishermen and listened to their stories – current local and political issues, what makes them proud to be fishermen, about their heritage and community.

We carefully curated social media content from these conversations, ultimately driving impressive social media results across Instagram, Facebook, Twitter and LinkedIn:

15,442 unique users reach across Facebook and Instagram
1,695 total content clicks
Over 2,700 engagements
Increased positive sentiment towards the fishing sector

This thoughtful campaign strengthened the Federation’s connections with fishing communities across Scotland by spotlighting real stories from fishermen themselves. By keeping people at the heart of the stories we underscored the Federation’s commitment to supporting the sector as well as encouraged target audiences to relate to the posts on a personal level.

The outstanding social media results reinforced the Federation’s position as an approachable organisation that listens to fishermen’s concerns and amplifies their voices on key issues. Through respectful listening and engagement, our Scottish PR team helped further a positive public dialogue around the Scottish fishing sector.