Scottish PR agency highlights road closure plans from community-conscious developer

In preparation for the upcoming road closure due to the construction of a new 620-home development within Edinburgh’s city bypass, Cala Homes (East) enlisted the services of our award-winning PR agency to ensure a positive reception from the public.

Located between Old Craighall and Millerhill in Midlothian, land at Newton and Wellington Farms will begin its dramatic transformation adding much needed housing to the region.

To achieve the desired results in the build, it was imperative for Cala to close the road which runs through the site for an extended period of time.

Careful messaging and the developers desire to be open and transparent about the disruption was essential to promote the new development as a positive for the community, as well as mitigating any potential backlash from the road closure.

We received great coverage from both local and industry specialist news outlets – maximising awareness of the closure:

• 1,640,511 opportunities to see
• 22 Items of coverage
• Coverage in: Edinburgh Live, Yahoo! News, Edinburgh Evening News, Scottish Housing News

To make sure Cala received positive coverage of the development, our Scottish PR team highlighted key elements of the build which would bring a tangible improvement to the community including improved public transport links, as well as allowing drivers to bypass the busy Sheriffhall Junction between Dalkeith and Danderhall.

Additionally, we emphasised that Cala Homes, in collaboration with the Midlothian Council, had taken measures to significantly reduce the initial 46-week road closure plan to 12-weeks for the convenience of local residents.

The release raised awareness of a public exhibition in coalition with Midlothian Council to share more information on the road improvements and the temporary diversion routes.

A web page providing updates on the site was created and was link in the article, enabling Cala to be upfront and honest with residents who may be affected.

Thanks to the work of our Scottish PR agency, Cala’s newest development was received with positive coverage, which otherwise could have been taken negatively.

To find out more about Cala Homes visit: https://bit.ly/36mzyKj

Read the original release:

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