FreshMex exposed to new markets thanks to food and drink PR

The restaurant chain spiced up its expansion into the retail sector through a set of highly impactful PR photographs with the help of our food and drink PR experts.

To ensure that FreshMex captured the best media attention possible, Holyrood PR secured bespoke, high-quality images of the family-owned brand’s products prior to their retail launch. The images capture the flavours central to FreshMex’s eye-catching products, which look as good as they taste.

We decided to let the products speak for themselves visually by conveying the striking simplicity of the brand’s colours alongside fresh raw ingredients which feature in FreshMex’s seasonings and salsa dip.

The images accompanied the media release announcing FreshMex’s venture into the retail sector, having burst onto the Scottish food-and-drink scene in 2018. The success of their ‘fresh is best’ ethos landed the brand a six-figure investment to facilitate the move into retail.

By consulting Holyrood PR, FreshMex added a crucial and punchy visual element to the release of their exciting products, augmenting the impact of the coverage and garnering broader media and consumer interest as a result.

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