A combined 93 years of service to an Aberdeenshire family-run business acknowledged by regional news giants
RENOWNED ice cream brand, Mackie’s of Scotland, honoured three of their longest-serving employees, who hold just under a century of experience at the family-run business between them.
Bill Thain, Heather Bowie and Lesley Skene have been acknowledged for their years of hard work and dedication in helping shape the growth and development of the business.
The Aberdeenshire firm was keen to share its congratulations with the regional news outlet, The Press and Journal, with a picture-led feature that would put the focus on the three individuals and their commitment to the farm.
Our Scottish PR experts pulled the feature together through a series of Q&A’s and an exclusive story with The Press and Journal.
With an exclusive feature in both The Press and Journal’s print and online publications the story reached
- 19 Items of coverage
- 421,764 opportunities to see
- An exclusive feature in the Press and Journal
- Other highlights include the Aberdeen Evening Express, Grampian Online, Business Mondays and Deadline News
After identifying the individuals celebrating their milestones, our Scottish PR experts conducted a Q&A interview with each of them to learn about their experiences on the farm and what Mackie’s means to them.
After the interviews, we pitch the story to The Press and Journal as a picture-led feature as an exclusive.
Our team then arranged for the news outlet to bring a photographer to the farm to capture an image of the three employees.
The story proved to be a great success with the feature highlighting one of Mackie’s key messages: a family-orientated brand that recognises the importance it has to its local communities.
To find out more about Mackie’s, please visit: https://www.mackies.co.uk/
Read the original press release:
Loyal Mackie’s staff celebrate a combined 93 years of service
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