Innovative awards become media sensation thanks to social care PR
When a Scot’s charity announced the relaunch of its annual competition to uncover transformational assisted living designs, our social care PR experts were ready to spread the word.
The Blackwood Design Awards encourages budding innovators from across the globe to create technology enhancing independent living.
Participants are tasked with designing transformative life aids for those who are ageing or have disabilities and since its creation 9 years ago, the awards have been revolutionary. Previous winning entries include a “spill proof” spoon.
We recognised the importance of this occasion and shared the news with the media achieving the following results:
- 13 items of coverage online, in print, and across social media
- 295,166 opportunities to see across national, regional, business, and trade-specialist publications
- Key trade specialist coverage in: Scottish Federation of Housing Associations, and AT Today Magazine
- Key features in Business Mondays, North Edinburgh News, and Liverpool echo
The design awards returns following a forced two-year break as a result of the pandemic and we helped share the call out to groups and individuals of all abilities to enter.
This coverage was of huge value to Blackwood, with features across national and regional titles, helping to raise the profile of the awards and bring it to the attention of budding inventors across the country.
Additionally, the story was featured across trade-specialist media, further spreading the word about the competition and establishing Blackwood as a leading name in within the sector.
On top of this, the coverage positioned Blackwood as a forward thinking organisations focused on providing innovative services and creations to benefit its now and in the future customers.
Read more about the awards here:
For more information or to enter, please visit www.bespoken.me or e-mail bespoken@blackwoodgroup.org.uk.
For more information, please visit: https://www.blackwoodgroup.org.uk
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