Respected restaurateur captured on a new culinary quest

Pier Brasserie

Successful launch night for vibrant brasserie showcased by pub and restaurant PR photography

WITH 13 years of experience under his belt, Mark Patonyi was captured shaking up the culinary scene on the shores of Newhaven, with the help of pub and restaurant PR.

Our PR experts were thrilled at the opportunity to bring the launch of his new restaurant, Pier Brasserie, to the media’s attention.

We took a creative approach and utilized expertise in traditional media relations, social media strategy, and video production to grow engagement throughout the pre-launch, launch and post-launch periods. The extensive social media coverage, especially, spoke to the high value of having eye-catching visuals to accompany the headlines.

The road to success is not always smooth and the launch could have been over shadowed by the Covid-19 pandemic which took off only a couple months later. A strong and persistent integrated communications campaign designed by our PR experts helped sustain the momentum gained at the outset of the launch. We emphasized Pier’s involvement in the local community to increase local engagement and told Mark’s inspirational story of hard-earned success to bring the company to life.

Ultimately, Pier Brasserie overcame severe challenges stemming from the pandemic and we brought their success story to an audience of over 1million potential viewers.


Find the original release here:

Brand new brasserie back from the brink


Read more about Pier Brasserie’s launch success here:

Food and drink PR: New Brasserie bounces back – capturing media and social attention


Ready to bring the benefits of award-winning pub and restaurant PR to your business?

We could use our years of expertise to illustrate your story and bring it into the limelight. Start a conversation today by calling 0131 561 2244 or using the simple form below:

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