Great PR For Edinburgh Radio Station
Leith FM relaunched itself as 98.8 Castle FM on Friday.
The popular radio station has been broadcasting from its base on Academy Street since April 2007 and recently notched up 200,000 monthly online listeners.
The relaunch was attended by successful businessman Sir Tom Farmer, who the new studio has been named after.
Sir Tom Farmer gave a short speech before cutting the ribbon in which he recalled Leith from his childhood: “I am delighted to be here in what was known as the Morton Street area.
“I used to go a wee shop where for a penny I would get a Fanta, I never thought I’d be back here today opening a radio station all these years later.”
At 12.56pm the popular local song “Sunshine on Leith” by The Proclaimers was played, signalling the end of Leith FM.
The man behind the idea to re-launch is Donny Hughes, a business development manager with over 25 years experience working in local radio.
Mr Hughes believes that community radio has a solid future. He said: “We want to be local 100 percent local in this day and age where mainstream radio is becoming less and less local stations like Castle FM are going to be the next local radio stations.”
The idea behind the rebranding is to remain part of the community in Leith but also to branch out to the wider community of Edinburgh.
This coverage was secured with STV Local on behalf of Castle FM, as part of a sustained PR campaign by The Holyrood PR.