75,000 kids in Scotland learn essential life skills

Scottish Water Press releases

Learn to Swim marks Drowning Prevention Week

Scottish PR agency captures children receiving swimming lessons to mark Drowning Prevention Week in Scotland

MORE THAN 75,000 children across the country are being offered water safety lessons to mark Drowning Prevention Week.

Learn to Swim is continuing its major water safety push to coincide with this year’s Drowning Prevention Week as National Water Safety Forum (NWSF) figures show 45 people in Scotland tragically lost their lives to accidental drowning in 2022.

The initiative is made possible through a partnership between Scottish Swimming and Scottish Water, a National Framework delivered by 37 leisure trusts and aquatic providers across more than 160 pools.

It aims to deliver a lasting, positive legacy for Scotland by creating “Generation Swim” – children who are happier, healthier and safer, as well as being confident and competent in and around water.

Euan Lowe, CEO of Scottish Swimming, said: “Scotland has more coastline, lochs, rivers, reservoirs and bodies of water than the rest of the UK, so it is crucial that children are being taught water safety.

“As summer rolls around we are aware that many youngsters will be keen to get into pools, so our mission is to provide them with the skills to swim safely and confidently.

“The lessons delivered during Drowning Prevention Week will be specifically tailored to integrate crucial water safety skills, from the implementation of the Water Safety Code to basic floating techniques which can make a massive difference when someone feels in danger in the water.”

Lessons span from Orkney to the Borders and will be underpinned by Learn to Swim’s dedication to instil children with confidence and knowledge to ensure they are safer in and around water.

Brian Lironi, Director of Corporate Affairs at Scottish Water, said “We cannot over-emphasise the importance of water safety all year round but particularly as we approach summer and children are likely to be around water more frequently.

“Drowning prevention is the main objective for the Learn to Swim National Framework. We want to make sure that children feel safe in the water and their parents feel confident and comfortable in their swimming abilities.

“Drowning Prevention Week offers us a great opportunity to reconsolidate that message and continue to raise awareness of the importance of learning this vital life skill.”

Drowning Prevention Week, organised by the Royal Life Saving Society (RLSS), stands as one of the largest water safety campaigns in the UK and Ireland, specifically targeting the summer season. Its primary goal is to equip individuals with the necessary skills and knowledge to make informed decisions regarding water safety, particularly during the summer months.

Scottish PR agency captures children receiving swimming lessons for Drowning Prevention Week

The Learn to Swim Framework is committed to creating supportive and quality environments in
which children can learn to swim, as well as improve their water safety and swimming techniques, regardless of their age, ability, or skill level.

The programme is centred around progress and enjoyment, and aims to build a legacy of
‘Generation Swim’ in Scotland whereby children achieve their potential in the pool and out. For
more information on the programme, visit: https://www.scottishswimming.com/learn-to-swim.

For more information on Learn to Swim can be found on its website: https://learntoswim.scot/

Looking for a Scottish PR agency to make a wave in the media?

Our team of experts at our Scottish PR agency are dedicated to sharing the stories of businesses like yours.

As our award-winning Scottish PR agency believe that stories are at the heart of every business, with a breadth of industry experience and media relations, we can offer the best PR services in Scotland to boost your brand presence.

To get in touch with our Scottish PR agency – simply give us a call on 0131 561 2244 or fill in the form below and we will get straight back to you:

Contact Form