103 YEAR OLD CURRY LOVING NAN SPICES UP HEADLINES
Tuesday, July 14th, 2015
on behalf of Bupa Care Services
The BUPA Nan who loves Naan makes it into the headlines with the help of Edinburgh PR agency
Margaret Phillips, an 103 year old Bupa Care Home resident has made headline news for attributing her good health to curry and whisky!
Following her 103rd birthday, the story has received a wealth of coverage in regional and national press, as well as an extensive array of online articles.
The curry-loving centenarian told the story of her extraordinary longevity with the help of award winning PR agency, Holyrood Partnership.
Margaret’s sensational story was a huge success, securing over 25 pieces of coverage, with national newspapers such as The Daily Star, The Daily Express and The Scottish Sun all featuring the piquant piece.
The Courier, The Herald and The National, all of which have vast readerships, also picked up on the flavour of the day and the story proved to be an equally profitable online hit, featuring on STV news, BT online and leading industry titles such as The Carer UK and SY Care and Support.
In total the story featured in 14 online publications, all of which have significant reach and readerships. This media triumph is a great success for Bupa Care Homes and comes as part of our on going PR campaign for the care pioneer.
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Private: Alicia Simpson
The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.View Private:'s Profile