Social Care PR experts secure impressive national coverage of milestone celebration

Social care PR experts at Holyrood PR were delighted to help Bield celebrate Eleanor Petrie’s 100^th birthday and share her secrets to living a long and fulfilling with the media.

Eleanor Petrie who resides at Bield’s Dean Court in Bo’ness revealed the secret to a long life is a daily slice of coffee walnut cake and a sense of humour – and we couldn’t agree more.

To accompany the release our team acquired pictures from special moments in Eleanor’s adventurous life which helped people resonate with the story.

We shared this story with the media and to our delight, it was quickly snapped up gaining national attention across a range of platforms:

• 14 items of extensive coverage
• 2,220,759 opportunities to see
• Coverage across National, Regional, Local and Specialist publications
• Great write up on STV and was the lead in top stories throughout the day
• Local coverage in the Falkirk Herald with follow up photography
• Regional coverage in Edinburgh Live and Edinburgh Evening News
• National coverage in The Scottish Sun and Daily Record

This coverage is incredibly valuable as it got Bield’s message out to people and their families who might be considering or choosing a home for retirement or downsizing.

Whilst the national coverage also shared the housing providers message with people across Scotland which is beneficial as they operate a host of developments across the country.

The coverage also underpins to prospective customers that moving into a retirement development is a positive and beneficial experience where they can enjoy life to the full.

Both Bield and Mrs Petries family are thrilled with the response to the story with further results continuing to come in, which the Holyrood PR team are delighted with.

Are you looking for the right Social Care PR to help your business grow?

Getting in touch with our team of Social Care PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our PR team of will get straight back to you.