10 QUESTIONS WITH…our graduate placement intern

by Emma Lourie

Friday, November 27th, 2020

Graduate placement is an eye opener for aspiring PR professional who spent a month with a Scottish PR agency

10 QUESTIONS WITH…Intern Lauren Del Fabbro | Scottish PR

Get to know a creative, energetic individual beginning her PR career, as she speaks to our Scottish PR Agency.

We took a moment to catch up with Lauren who has joined the team throughout the month of November, to find out a bit more about what drives and interests her – why she is interested in the PR industry, as well as her top social media accounts to watch!

Q – Tell us something about you?

A – I’m half Italian and half Scottish. I’ve recently graduated from the University of Edinburgh in Psychology.

Q – Why did you decide to make the move to PR?

A – I wasn’t sure what I wanted to do when I graduated and felt there were a combination of elements within PR that I found really interesting. From research to journalism to social media and graphic design – there’s always something new and exciting to do to support some really interesting clients and get their story in front of the right people.

Q – What is your favourite social media channel and why? – and who’s content are you enjoying recently?

A – To be honest I love a good meme page which I know is very millennial/gen Z of me but it’s just full of the most absurd nonsense and it always makes me laugh. Jtfirstman is an account I am really enjoying at the moment– he does ridiculous impressions of situations that you wouldn’t really think of and it just gets me.

On a less silly note, I really enjoy mikaelaloach – she’s an Edinburgh medical student and climate justice/antiracism activist. She is doing the most incredible things, creating a platform both digitally and on the ground, creating and inspiring real, meaningful change. I just think she’s great.

Q – What is your go-to news outlet?

A – Typically reach for the guardian – especially on social media.  They have a really great platform with very succinct posts and bite-sized videos. I am also a frequent user of the BBC app due to the alerts of breaking news which I find really handy and you can’t really beat BBC News at 10.

Q – What is your source of inspiration? 

A – Yikes, I’m not sure – I’m horribly indecisive so this could take a while. I suppose there’s not one inspiration but there’s people I look up to and admire who ultimately make me want to be the best version of myself – one of them being mikaelaloach.

Q – Is the PR industry what you expected?

A – To be honest I didn’t really have any real expectations except that it is a very fast-paced industry and that expectation was certainly met. It’s very varied with lots of different projects going on at the same time which I think is very exciting.

Q – What’s the best campaign you’ve worked on? 

A – Surprisingly I really enjoyed working on Property PR and is something I didn’t think would be my cup of tea, however I found it really exciting learning about new developments and showcasing beautiful properties. It made me daydream a little bit!

Q – What type of PR do you most enjoy working on?

A – Digital for sure – I think there’s a lot more you can do with more opportunities to be a little more creative to target new audiences.

Q – What do you plan to do after your internship?

A – Landing a job as a new graduate is always a little tricky but especially right now, so I’ll be back onto my job hunt. This internship has really been a reset button for me, picking up momentum again and getting a new sense of confidence and motivation. I feel I’ve gained new skills and experiences that can really help me move forward in my career, something I was really hoping I would gain from this placement.

Q – What is your definition of success?

A – As cheeeeesy as it sounds, I think success is down to personal fulfilment and happiness – my biggest aim is to be happy and proud with the life that you’re living.

Looking for an internship with a Scottish PR agency?

Getting in touch with our team of Scottish PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team will get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Emma's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name