When Hollywood met housebuilding – a lively day for PR in Edinburgh

by Dannielle Noonan

Tuesday, July 29th, 2014

louise at cala

Collaboration is a winner for two clients of Scottish PR agency

At first glance there’s not much in common between Hollywood and housebuilding.

Yet the two very different worlds came together in a riot of movie air kisses and floral interior decor – and delivered a bumper helping of media value to two of our clients here at Holyrood Partnership.

Y’see, as a forward-thinking and award-winning Scottish PR agency we are always on our toes looking for clever, colourful, and eye catching ways to raise awareness of the people and businesses we work with.

In this case that was two of the rather lovely PR clients who recently started working with Holyrood Partnership’s expert PR team – actress Louise Linton and upmarket housebuilder, CALA Homes

So how exactly did this come about?

Well, Edinburgh-born Louise took a break from California to fly back to her homeland to promote a triple whammy of new movies, while also taking time to launch a swanky new Louise Linton handbag collection from Dunmore Scotland.

As busy little PR experts, the Holyrood Partnership were diligently arranging a series of media opportunites for Louise, including a rather glossy photo shoot for a lifestyle magazine.

Our first task was to find a location fit for an up-and-coming actress, who also happens to be a producer, author, lawyer, pilot and brand ambassador. Where could we photograph Louise that would compliment her sophistication and style? A beautifully designed interior that Fettes-educated Louise would feel comfortable in and that would give the photographer the perfect backdrop?

Almost immediately our thoughts turned to another of our clients – the UK’s most upmarket  homebuilder, CALA Homes.

Already delighted with the successful public relations in Scotland delivered by Holyrood Partnership, CALA were understandably eager to get their property in to the press, and offered up the use of their stunning show home in Albert Dock, Ocean Drive.

Prioritising light and space, the town houses made the perfect backdrop for our photo shoot and the successful day proved Holyrood PR’s commitment to going the extra mile and ability to seize any opportunity to get their clients into the press.

Louise was thrilled when we proposed the location to her, especially as Leith docks hold special memories for the 28-year-old. Multi-talented Louise’s  production company, Stormchaser Films, is named after a dinghy boat her brother owned in Leith when they were younger, so she was eager to revisit the cosmopolitan area.

Cala Homes - Albert Dock 001

The arrival of a Hollywood star at the CALA property created a buzz on social media that left both Louise and CALA smiling, with your favourite Scottish PR agency posting updates live from the photoshoot.

Both clients were delighted with the results and saw the dynamic collaboration as another confirmation of why they chose to work with  reason to choose Holyrood PR.

With a diverse range of clients who specialise in everything from wind farms to housing and care for older people, we have a pool of high profile businesses who we can bring together in mutually beneficial unions when the opportunity arises.

Follow this link to see the full suite of stunning PR photographs taken on the day. We also offer creative and affordable PR photography for a wide range of businesses, with examples and prices.

To join Louise, CALA and the other clients who trust us to tell their stories to the world creatively  contact us today.

 

 

Social media and digital account executive sat Scottish PR agency, Holryood Partnership

Private: Dannielle Noonan

Dannielle Noonan delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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