Waterstones Goes Cuckoo For Cupcakes
Sunday, December 16th, 2012
on behalf of Cuckoo's Bakery
National PR for Cuckoo’s Bakery
Edinburgh’s quirkiest bakery graced the pages of Scotland on Sunday this week after announcing an exciting new partnership with a leading book retailer.
Cuckoo’s Bakery of Dundas street will now be selling its artisan cupcakes in Waterstones on Princes Street after the two companies agreed to work together.
Viday Sarjoo, Co-owner and Cupcake Innovator at Cuckoo’s Bakery said: “We are delighted that our cupcakes will now be sold in Waterstones.
“Waterstones is a major shopping destination in the capital and is a place in which we felt our brand would be accessible to the type of customers we normally get in our Dundas Street store
“This partnership is the first step in the Cuckoo’s Bakery expansion and is one in which we hope to replicate as the company gets bigger.”
Ian Webster, Manager at Waterstones Princes Street, said: “It’s with great pleasure that we welcome Cuckoo’s Bakery into our West End store.”
Cuckoo’ Bakery Christmas cupcakes are available throughout December from 150 Dundas Street or at Waterstones at 128 Princes Street, Edinburgh.
This coverage was secured with Scotland on Sunday as part of a sustained PR campaign carried out by Holyrood Partnership on behalf of Cuckoo’s Bakery.