Bield Make the Most of PR in Scotland to Welcome Volunteers
‘CHARITY begins at home’ is as true today as ever and we at Holyrood PR have always been keen to help out a range of causes in our spare time.
Fantastically for us, we are lucky enough to work with number of organisations, charities and businesses with the best intentions.
Bield, one of Scotland’s leading care and housing providers, are one such charitable organisation and when they wanted to put a call out to the people of Scotland in an appeal for volunteers we couldn’t wait to help.
With 20,000 service users in developments in 23 of the nation’s council areas it is vital the Bield get the support they need to continue providing the highest possible level of care to their tenants.
We helped to create and tailor 11 different appeals for volunteers to issue to local press and grab the attention of potential volunteers.
The result?
- Appearances in 12 local publications
- Media coverage in every council area where Bield needed volunteers
- 4 pieces online
- Coverage in trusted regional sources like the Edinburgh Evening News and Evening Telegraph
- 8 articles in trusted print publications
- 114,305 readers reached in Scotland helping to generate interest in the sociable and exciting positions available with Bield
All-in-all a very good bag of coverage and one we’re very proud of – connecting kind-hearted people with opportunities to give back.
Are you looking to give a little back? Let our knowledge of PR in Scotland give you the boost you need.
Whether you’re looking to attract interest in paid or voluntary position, or just shout about the great work you do, Holyrood PR can help.
Our crack team of executives have the experiences, know-how and creativity to craft what makes your business tick into the story it deserves to be.
To find our more please call 0131 561 2244 or fill out the form below:
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