Stemming further tears post-WannaCry with SBRC

by Chris Fairbairn

Tuesday, May 16th, 2017

Tech PR experts help deliver clear message after ransomware epidemic

Fantastic coverage for tech pr story

FOLLOWING the dramatic events of the recent ransomware attack – which wreaked havoc across the NHS and the business community – we helped position our client, the Scottish Business Resilience Centre as a voice of authority. 
By offering clear and simple advice, thanks to its Chief Ethical Hacker, Gerry Grant, we were able to cut through the maelstrom – and land important coverage.
Our story, which centred on a key simple message – that updating computer software must become a habit and should never be put off – was designed to reach Scotland’s concerned business community.
To date, our work has generated the following highlights:
  • Reach of more than 98,400 potential opportunities to see
  • Valuable and authoritative coverage on the BBC website
  • Important business press coverage on Insider
  • More than 30 items of regional media – reaching across Scotland’s SMEs 

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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