Spoiler Alert! Why Your Business Should Tell The Whole Story
Thursday, July 9th, 2015
When it comes to your business, there is no such thing as a PR spoiler
Only a couple of weeks have passed since HBO’s epic fantasy drama Games of Thrones concluded on yet another earth-shattering bombshell. As the finale aired to the US, and the rest of the world scrabbled to hit ‘stream’ as fast as possible, social media was alight with the live-tweeted rage of heartbroken and disbelieving fans.
But take a moment to spare a thought for those of us who were perhaps busy on said evening and weren’t highly prioritising the GoT finale (I know right, how dare I?). Think about those poor people who have spent the last fortnight tiptoeing around the current minefield that is the Internet in a desperate attempt to avoid any mention of it. Who was I kidding? I found out the climax ten minutes after the credits rolled.
Social media is rife with spoilers, and plot revelations spread in an angry rash of emojis, deleting any sense of suspense you may have once enjoyed… back in the early 90s.
And it isn’t just Facebook and Twitter that have a tendency to harm such an emotional investment. Just hours after the initial GoT revelations, up went the evaluative news articles which, despite pretending to protect us with a pathetic, lower-case ‘spoiler alert’, still deemed it appropriate to set feature images of all who had perished.
Fortunately, we in the world of Public Relations love a good spoiler – of the business kind that is. No, we are not about to ruin that favourite TV show that you’ve been following for years or tell you that Bruce Willis was dead all along… But if your business has a story that merits exposure, we want to be the people to reveal it to the world.
Whereas not so long ago, businesses were able to make a major announcement and guarantee that they would have at least a week to prepare for any media backlash, the social media age has wiped out this sense of security. An email announcing mass redundancy that would have previously been for employees eyes only is now subject to instant public and media scrutiny if it is spread across Facebook and Twitter.
What your business needs then, in this unpredictable time, is to be one step ahead of the erratic social media landscape. Your company must be the one to declare its news, before any disgruntled employees take the liberty of leaking it online and it is pounced on by the papers. In other words, you must be in control of the spoilers about your business – and our Edinburgh PR team can help you with this.
As well as assisting with crisis management, a major part of our job is securing positive coverage for your company. Perhaps you originally struck it lucky with a plush launch party and won some initial interest on social media, or maybe you hosted a particularly alluring activity and gathered some media response, but what now?
You may have hooked your target audience and established a basic fan base but what happens in the next episode? How long must we eagerly await Season 2?
This is where our award-winning PR team comes in.
Whether you have just started out or have something particularly newsworthy going on, don’t keep schtum. When it comes to your business, there’s no such thing as a PR spoiler.
Your story deserves to be shouted about in the press and shared across social media platforms. We can do all this – and without having to kill off any of your trusty employees in an unexpected plot twist.
And if you have never considered PR before, then what’s stopping you?
Perhaps you think you don’t having anything interesting to say, or that your company or brand is not edgy or glamorous enough.
But just take the example of the American version of The Office – what initially seemed doomed to be just a copycat of the Ricky Gervais-chaired English series successfully found its own feet, own direction and was (arguably), ultimately better than the original.
Find out how our PR agency can tell your business story to the world
Our Edinburgh PR team are experts at writing the script for your business. We are creative thinkers, committed to digging out the engaging stories and nuggets that involve real events and real people, because what would those bewitching TV series be without our favourite, captivating characters?
Though Internet and social media spoilers are the hated online phenomenon du jour, shouting about the achievements and activities of your business or brand is anything but negative. Even if your company has previously had difficulty pushing its stories out to a mass audience, we have the expertise needed to get your in front of the right audience.
And if you’re still not convinced, then try us – tell us your story. We promise we will be as hooked as a Netflix junkie with a free weekend. Just don’t mention Jon Snow.
The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.View Alicia's Profile
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