Social Media Podcast Quiet News Day, QND, Celebrates Success of Twibbon

by Scott Douglas

Wednesday, January 6th, 2010

Happy New Year – and welcome to the first QND of the new decade.

Podcast hosts Scott Douglas and Shaun Milne notch up their 10th weekly offering – with chat about the impending battle for Scotland’s Channel 3 Broadcast news rights.

In other broadcast news there’s talk about a new BBC documentary to chart the 20 tumultuous years since the first ever website went live – before a lively debate on the value, or otherwise of the BBC licence fee.

Next up for discussion is news of a controversial campaign to help the outdoor advertising industry hit back at online rivals.

The QND hosts also look at two very different cases which show that the world’s biggest companies – as well as modest smaller businesses – seem intent on pulling cash out of traditional advertising to spend on social media instead.

Finishing on a high note, Scott and Shaun introduce an interview with Simon Wall of digital agency Storm ID – a firm which is regarded as one of Scotland’s genuine social media innovators on an global scale.

Simon talks about the runaway success of Storm ID’s Twibbon concept, which allows Twitter uses to set up their own “causes” and lets followers customise their profile pictures to show support.

With Twibbon already racking up more than 350,000 followers around the world, it has also helped Storm ID to land major contracts with TV companies and sports companies.

SHOWNOTES – QUIET NEWS DAY EPISODE 10

The Battle for Scotland’s Channel 3 Broadcasting Rights Hots Up:
New bids for Channel 3 licences show intereste from a newspaper consortium, a broadcast consortium, and a tie-up between a national newspaper and a niche news broadcaster.
http://www.holdthefrontpage.co.uk/news/100104mentorn.shtml
http://www.allmediascotland.com/press_news/24022/Trinity-Mirror-and-Macmillan-Media-Launch-Bid-to-Provide-TV-News-in-the-South-of-Scotland

How 20 years of the web have changed our lives:
A BBC documentary is being planned to take a forensic look at the period of greatest technological advances in human history
http://www.bbc.co.uk/digitalrevolution/

Report Claims the BBC Repays The Licence Fee Many Times Over:
The BBC has hit back at critics with a report which claims the corporation is worth more than £7 BILLION a year to the UK – far more than it costs licence payers.
http://www.guardian.co.uk/media/2010/jan/04/bbc-report-corporation-generates-money

How Traditional Advertising is Facing up to the Digital Threat:
Career Women Are Bad Mums
http://www.brandrepublic.com/News/975428/Career-women-bad-mothers-slogan-fronts-new-outdoor-push/
Pepsi Pulls Out of The Superbowl
http://blogs.forrester.com/marketing/2010/01/social-media-is-the-new-super-bowl-pepsi-refresh-and-what-it-means-to-marketers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ForresterMarketing+%28Forrester%27s+Marketing+Blog%29
Even SME Wiggly Wigglers is cutting the ad budget – by £120,000
http://blogs.technet.com/smallbusiness/archive/2007/08/15/wriggly-wrigglers-podcasts-are-blooming-marvellous.aspx

Why PR people should be preparing for the Video Pitch:
A blog post from Story Assistant urging PR people to start pitching to journalists – by video.
http://storyassistant.com/?p=552

Interview with Simon Wall of Storm ID – the company which created Twibbon:
Start something with Twibbon
http://twibbon.com/
Storm ID in Edinburgh
http://www.stormid.com/
Web based collaboration tool using Microsoft Silverlight
http://colaab.com/Home.mvc/Home

ENDS

 

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