Sexy PR part 4 – Good Vibrations for Reactec

by Raymond Notarangelo

Thursday, August 14th, 2014

Scottish PR Agency delivered plenty of buzz for safety specialists


 

13-JAN-Sexy-PR-LogoWelcome to Part 4 of our guide on how any businesses can be sexy enough for PR success,  even if their work is not particularly glamorous. This case study shows how our PR and media relations put a new vibration safety product in front of the right eyes.


 

 

HAVmeter win by holyrood pr

WHEN businesses want to grow they listen carefully to what the sales team are telling them. At Reactec the sales staff were saying they simply couldn’t get through the doors to access the executives they needed to speak with.

There were a number of challenges.  Their vibration safety product  was complex, techy and would cost companies money. But the biggest hurdle the salespeople reported was that nobody knew the Reactec name, which made clinching vital appointments all but impossible.

So they called in our public relations agency in Edinburgh, Scotland, to help them build awareness of the Reactiec and HAVmeter names. And we delivered a campaign that saw HAVmeter linked with the pizzazz of a Premiership football club, associacted with luxury car brands and heaped with praise from the people who look after the nations best-loved historic buildings.

Did we mention that we also generated almot 170 significant items of media coverage across all the target media – which resulted in the sales team reporting a dramatic change in fortunes when it came to booking meetings? To find out how we did that, simply read on.

 


 This post is Part 4 of our series to demonstrate how any business can be sexy enough for PR success – even when the people inside that business don’t believe they have interesting stories to tell.

Sexy PR Part 1 – Why no business should think they are too boring for PR

Sexy PR Part 2 – Making water quality interesting with help from Wall-E

Sexy PR Part 3 – Digging for Story Victory with Eagle Couriers

Sexy PR Part 5 – Delivering sizzling sales for heating company


Success came becaus we remained true to our mantra: we don’t see complex issues, dry subject matter, technical detail or industry jargon – we see potential stories that real people can relate to.

Everton FC club badge

We realised that a wide range of sectors – including construction, grounds maintenance, oil & gas and automotive – have employees who work with power tools. In those every day jobs, from mechanics to council grass cutters,  power tool vibration can result in the crippling condition, Vibration White Finger, leaving companies open to massive insurance payouts and expensive legal action.

We worked with Reactec to identify general interest stories likely to attract wider attention. These included case studies involving Everton’s Premiership football stadium and well-known sites managed by Historic Scotland. Tailored briefings were sent to specialist trade media in all relevant sectors, from aggregate and plant hire, to luxury car manufacture.

HAVmeter 2Put simply, we managed to explain the issue in a way that spoke to real people, doing real jobs in the real world. We also explained the risks of poor vibration management in a language universally understood by business managers – pounds and pence.

Reactec experienced an immediate and pronounced increase of coverage in mainstream, trade and specialist titles.

As a result sales staff started to push against open doors. They reported a marked increase in name recognition and far greater success in booking appointments with decision makers. Precisely the turnaround in business fortunes that was able to propel the business forward.

Find out how our Scottish public relations agency can help deliver measurable benefits to your business

If you believe your business deserve to have its stories better told then please get in touch with us – we’re a chatty bunch and we’d love to hear from you. You’ll find all of the ways to connect with us on our contact page. Or drop us a line via the form below – and we’ll get straight back to you:

Holyrood PR Photography Shoot

Raymond Notarangelo

Raymond Notarangelo, co-founded Scottish PR agency, Holyrood Partnership after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.

View Raymond's Profile

Related Posts

So how can we help?

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name