Scottish PR Agency Helps Promote Sid the Alien for Care Watchdog
Tuesday, August 11th, 2009
on behalf of Care Inspectorate
Scotland’s care watchdog has been celebrating after it’s new character Sid the Alien was featured in the pages of a leading national broadsheet newspaper.
The Herald’s Society pages reported on how the character, which was devised by the Care Commission to promote care standards to young people across Scotland, was proving popular with people around the world.
Sid was a concept dreamed up by a group of young people in care who wanted to express how it feels to live in a care environment. Sid’s rationale was based around the fact that the standards should be understandable to everyone – even an alien landing on earth for the first time.
A series of videos showing Sid’s misadventures were made available through a special website, www.meetsid.co.uk, while special social networking pages were set up for the character – which have proved a hit with people from across the globe.
The full story appeared in The Herald’s Society pages. Scotland’s care watchdog the Care Commission receives positive media coverage and a high profile in the press thanks to a Scottish PR strategy devised by Edinburgh public relations agency Holyrood Partnership.