The Donald Trump Survival Guide, From A Scottish PR Agency

by Scott Douglas

Thursday, January 19th, 2017

Don’t Just Gawp At The Trump Presidency – Survive and Thrive With Valuable Business Insights, Courtesy Of Our Public Relations Agency.

Trump Survival Guide Crisis PRSTRAP yourself in, folks. The ride ahead is guaranteed to be very bumpy indeed.

The inauguration of the 45th President of the United States of America is upon us. Yep, The Donald is in the White House – and nothing will ever be quite the same again.

Trump may be over there, while your business is over here – but that shouldn’t stop you from extracting every possible ounce of business insight and value from watching the progress of the Trump bandwagon.

While your rivals are jawing about the latest controversy involving America’s first orange, septuagenarian President, you can take the dos and don’ts from his antics that can help keep your business ahead of the pack.

Just getting to inauguration day was one helluva rollercoaster ride. The Mexican wall. The p***y-grabbing boasts. The cosying up to Vladimir Putin amid claims that Russian hackers helped sway the Presidential election result. All of this before the most outrageous political figure in living memory got his hands on any of the real levers or power. He’s been unpredictable, off-script and outrageous during his inexplicable rise from no-hope outsider to the man with the keys to Air Force One.

Here we offer our own Trump Survival Guide: our best advice on what The Donald’s rise can teach us about successful business communications. Oh, and don’t worry. Even though we built it, we don’t intend to make you pay for it. This one’s on us!


Donald Trump Twitter Digital PR Tweeting Trump. The new President’s Twitter account is a wonder to behold. It gives an unvarnished insight into the world of The Donald. We pick the business insight nuggets out of the rubble. Oh aye, and explain how he *might* just save Twitter itself – Trump Survival Guide Part 1


Donald Trump Social Media and Digital PR Loose Lips Sink Ships, was the wartime warning to watch what you say. Now Trump has turned unguarded, unfounded and unseemly commentary into an art form. Find out the potential risks this poses to your business – and how to avoid them – Trump Survival Guide Part 2


Donald Trump and Crisis PR Crisis, What Crisis? Numerous businesses have fallen victim to a new threat – getting thumped by Trump. Learn how they dealt with the fallout and get top tips on how your business can brace for the worst with help from crisis PR experts – Trump Survival Guide Part 3


An image showing trump in the famous Kilroy was 'ere poseBuild Bridges, Not Walls. The new President has a thing about walls and even seems to be erecting a big barrier between himself and the press pack. Check our top tips for building bridges with the media instead, for the healthiest possible public profile – Trump Survival Guide Part 4


Donald Trump Strategy Scottish PR AgencyNothing Trumps Strategy. The Donald has the keys to the White House and the password for the POTUS Twitter account. But he seems to have misplaced his copy of the Presidential communications blueprint. Find out how to avoid that schoolboy error in your strategic planning – Trump Survival Guide Part 5


Some have suggested President Trump will have to rein in his excesses once the weight of the greatest office on the planet settles onto his shoulders. Yet nothing we’ve seen so far suggests that will be the case.

The team at Holyrood PR can’t tell you how his fiscal policies will fare or explain the pros and cons of President Trump’s agenda on foreign affairs. But we hope you’ve enjoyed this guide to the business communication lessons that can be gleaned from one of the most colourful and divisive figures of our time.

We regularly share useful and interesting guides to help businesses polish their public profiles. Don’t miss out, since it couldn’t be easier to subscribe to our blog or sign up for our monthly newsletter and get insights straight to your inbox.

Find out how our Scottish PR Agency can help your business to flourish – whoever and whatever happens to make times uncertain

We’d love the chance to hear about your business and suggest ways you could use the lessons from the President Donald Trump.

For a free, no-strings consultation, contact us on 0131 561 2244. Or take a few seconds to complete the simple, online form below and we’ll get straight back to you.

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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

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