Scotland’s Social Media Podcast, Quiet News Day, QND, Episode 8

by Scott Douglas

Wednesday, December 23rd, 2009

Chances are you’ll be getting some sort of Apple product as Christmas gift this year.

So here’s our stocking filler to help you enjoy your new iPod or iPhone – the festive edition of QND (episode eight) to delight your ear buds.

After a year of general gloom in traditional newsrooms, there may be some signs that journalists are turning a corner – mentally at least – and coming to terms with the new media landscape.

It seems everyone now understands that advertising revenue won’t be replaced like for like. Despite Rupert Murdoch’s bluster, most people accept that putting all content behind paywalls is not the way forward.

However there seems to be a growing consensus that some content can be charged for – meanwhile iPhone (and other smart phone) apps are providing more excitement on how to monetise content.

In this week’s episode Scott and Shaun discuss numerous positive developments in the news sector, including an iPhone apps frenzy at Trinity Mirror and the Daily Mail. They also look at another potential revenue stream for news companies in the shape of e-reader subscriptions.

Elsewhere there are more examples of Twitter and Facebook being used to help push readership, while Google’s new Fast Flip service may also provide a further shot in the arm.

All topped off with a seasonal helping of newspaper chat with Greig Cameron – the chief reporter at weekly business title, Business 7

LINKS

INTERNET TV
The BBC launches its internet enabled TV service, code-named Project Canvas
http://www.telegraph.co.uk/technology/news/6606617/BBC-to-allow-internet-through-TV.html

YEAR OF THE APPS
Trinity Mirror Launches Series of iPhone Apps
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44796&c=1

Daily Mail General Trust Plans Rollout of at Least 15 Apps
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=44798&c=1

TWITTER AND FACEBOOK REACH THE ESTABLISHMENT MEDIA

Establishment financial bible The Economist has grand plans to move into social media in a big way:
http://www.editorsweblog.org/multimedia/2009/12/economistcom_looks_to_become_more_social.php

Bivings Report on US newspaper Twitter use:
http://www.bivingsreport.com/2009/the-use-of-twitter-by-americas-newspapers/

Marketing Pilgrim breakdown of Bivings Report
http://www.marketingpilgrim.com/2009/12/how-newspapers-use-twitter.html

Steve Davis UK media Twitter users list
http://twitter.com/stedavies/uk-journalists

OTHER DIGITAL LIFERAFTS FOR THE NEWS INDUSTRY

Newspaper subscriptions through Sony e-reader
http://www.telegraph.co.uk/technology/sony/6839632/Sony-adds-newspaper-subscriptions-to-ebook-reader.html

Google Fast Flip – Newspaper Aggregator From Search Giant
http://www.guardian.co.uk/media/pda/2009/dec/16/google-fast-flip

INTERVIEW
Scott and Shaun chat traditional and digital media with Greig Cameron, chief reporter at Business 7
http://www.business7.co.uk/
http://blogs.business7.co.uk/news/greig_cameron/

CONTACT US

Email – quietnewsday@me.com
Twitter – @quietnewsday

ENDS

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