Rick’s celebrated coverage in Scotland on Sunday thanks to a PR campaign by Holyrood PR, PR in Scotland.
The leading Sunday title reported on Rick’s brand new gallon sized cocktail shaker, brought over exclusively from New York, to mix up a brand new range of cocktails.
The paper explained that the bar, situated in the Capital’s Frederick Street, brought in the gigantic cobbler as part of its extensive re-launch this month.
Head barman Mal Spence told the newspaper: “The gallon shaker will put us on a level pegging with top cocktail bars in New York.”
The full article appeared in Scotland on Sunday and was part of a PR strategy by expert Scottish PR agency, the Holyrood PR