QueryClick Makes Geek-Chic Fashionable Again With Scotsman Coverage

by Laura Berry

Wednesday, January 5th, 2011

QueryClick Digital marketing experts QueryClick have fashioned some stylish PR Scotland in a popular national publication, thanks to their team of web geeks. 

The team behind the company which specialises in SEO and marketing, were the focus of an article in The Scotsman’s business section after a successful campaign to help improve the online presence of one of Edinburgh’s most stylish hotels. 

QueryClick were approached by TigerLily, part of the Montpeliers group last year and worked with the bar to revamp their website with aim of boosting hotel bookings.

And the web savvy team, did more than that, as the hotel noticed a 20% increase in online bookings, a 30% increase in traffic to the site as well as increasing the occupancy to around 85%. 

Bookings and visits made via mobile devices such as iPhones and iPads have surged by 131% and develpoment director for Montpeliers David Johnston, suggests in the article, that whilst these increases are down to the company’s efforts across all fronts, there is no doubt at all that QueryClick have had a very significant role to play in that.

TigerLily is located on the capital’s fashionable George Street and the hotel as well as its bar and restaurant has become well known for its blend of traditional elegance and modern style. 

Chris Liversidge founder of QueryClick quotes in the article: “We know our industry has a reputation for being a bit geeky so it’s great to work with a venue as cool as TigerLily.

“One of the most important reasons they are such a success is because they are so good at spotting trends and staying ahead of them.”

QueryClick was founded three years ago and since then the firm has developed into a £500,000 a year business whose clients include Aggreko, Mint Hotels and BrewDog.

More information about QueryClick and their services can be found on their website.

Coverage was acheived on behalf of QueryClick as part of a sustained PR campaign carried out by the Holyrood Partnership.

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