Query Click’s Chris Liversidge Reads Between The Lines

by Laura Berry

Monday, April 25th, 2011

Digital agency QueryClick read between the lines to grab some Google worthy PR Scotland in Scottish national newspaper The Scotsman.

Chris Liversidge founder of Edinburgh based QueryClick provided comment for The Scotsman’s daily Between The Lines feature which includes views and advice from across a variety of sectors, all of which with a business slant.

The piece focuses on the importance of search marketing to companies, no matter what product/service they are offering and shows that in order to boost tehir online profile they need to conduct ethical search engine optimisation (SEO) tactics to do so.

QueryClick work with a variety of clients to promote ethical or ‘white hat’ as it is commonly known in the business over ‘black hat’ (unethical SEO) tactics, as although these provide an instant hit, they can be damaging for the company’s underlying value.

Chris sites the case of New York department store giant JC Penney as an example of unethical SEO and the pitfalls it can have. JC Penney were recently penalised for manipulating Google serach results, rasing a valuable question about the regulation of search marketing.

The team at QueryClick have gained a reputation for successful and ethical SEO campaigns, working with a range of blue chips clients including Mont Hotels and Brew Dog. They work with ach client to demystify the world of search marketing and help boost their online profiles and improve website conversion rates – turning site visits into sales.

For those businesses looking to enter the world of search marketing Chris recommends in the article: “SEO is all about the long game rather than the short game.

“The only advice to give, is to select those agencies that have a reputation for garnering quality and long term results for their clients rather than those providing a quick fix solution. The ultimate goal for any business is to have an ethical SEO strategy that will boost its online profile as well as its underlying value.”

As well as SEO QueryClick also use their technical exeprtise on a range of Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) campaigns.

The full article appeared in The Scotsman and was secured as part of sustained PR campaign carried out on behalf of QueryClick by public relations agency the Holyrood Partnership.

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