PR in Scotland is Child’s Play For Family Friendly Restaurant

by Scott Douglas

Monday, July 27th, 2009

The Yard in the Herald & PostDelighted Lorraine Politi has seen her latest busienss venture attract positive headlines in the influential local media.

Lorraine, already renowned for the success of her Molly’s play centre in Edinburgh’s Ocean Terminal, has now opened a new family friendly restaurant in the Scottish capital.

The Yard, in Bonnington, Leith, promises to combine fine cuisine with a specially created outdoor safe play area for younger children.

Already the concept is proving a hit with families. Thanks to successful PR in Scotland by public relations experts Holyrood Partnership, the new venue is also attracting positive media coverage.

Among the coverage was an article in the well-thumbed Edinburgh Herald and Post, the area’s long-established and favourite free newspaper, which reaches more than 130,000 homes in Edinburgh and the Lothians every week.

Lorraine and her team at The Yard called in Holyrood Partnership PR in Edinburgh to mastermind a campaign to get the venue the widest possible media coverage.

The

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