New Wine Venue Uncorks PR Scotland Success in Bite Magazine

by Laura Berry

Friday, July 16th, 2010

bite magazineA leading food and drink publication Bite magazine has featured an article on Edinburgh’s newest location for wine lovers.

Divino Enoteca which translates as ‘wine library’ is the brainchild of Edinburgh restauratuer Tony Crolla who aims to creat a unique and stylish setting for people to love, learn and appreciate wine.

The venue which will open in August, will be the first in Scotland to use innovative enomatic technology to preserve the taste and body of the wine using nitrogen gas to ensure every serve is perfect.

Tony Crolla said in the article: “Divino Enoteca will be the first place in Scotland to offer wine lovers the chance to sample some rare wines thanks to the enomatic technology.

“It means that people who may have always wanted to try a rare vintage but who have been denied because of the cost of a full bottle or difficulty in sourcing the wine, can now do so.

“Customers can come to Divino Enoteca to take their time, to relax and to enjoy the flavours of the wine.

“We have a simple aim – to be the best Enoteca in the UK.”

The new venue will combine the contemporary with the traditional using oak flooring and original features against plush chic leather seating, to create a dramatic and visually appealing setting.

The full article can be read on the Bite magazine website and was secured as part of a successful PR campaign carried out by the Holyrood Partnership.

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