A social media strategy set up for Edinburgh’s leading property solicitor Warners has won new coverage in a national newspaper.

The Metro ran a story about how the firm had introduced new technology and social media into its business, in order to provide more information to house hunters in Edinburgh.

Warners has revamped its website and introduced a new service that uses GPS to text people with information about homes for sale in their area. The firm also highlights many of its properties for sale through dedicated twitter and YouTube channels, and has a regular podcast offering news and views about the local property market.

The coverage in the Metro was part of a Scottish PR strategy implemented by Edinburgh social media experts Holyrood PR.