Models hand out free cash to motorists in succesful PR campaign

by Scott Douglas

Sunday, December 14th, 2014

Meter maids make it on to national TV with help from Edinburgh public relations agency

Public relations agency behind Meter Maids PR stuntDelighted motorists could scarcely believe their eyes when a group of well-wrapped up models started giving out free cash for parking on a busy shopping street.

And the man behind the giveaway could scarcely believe his eyes when the stunt features on the evening TV news.

Paul Dickens arranged the handout to celebrate a successful year for his property letting business, Alba St Andrews. He wanted to give something back to the people of the picturesque Fife town – so dreamt up the £1000 giveaway for one of the busiest shopping days of the years.


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For several hours the team, all from a local modelling agency, handed out £1 coins to feed the parking meters for motorist stopping on busy South Street and Main Street,  both of which have notoriously efficient traffic wardens.Paul Dickens on STV

Mr Dickens said he wanted to lighten the load for local people at a busy time of year by taking one main stress out of their lives – that last minute scramble for changes when parking.

Public relations success for Alba Meter Maids on STVInstead of worrying about that, the meter maids paid for parking – and asked car owners to consider donating any of their own spare changes to charity instead.

News of the parking bonanza – which took place in St Andrews on Friday, December 12 from noon-2pm – was picked up my numerous media outlets.

They included STV’s teamtime news programmed who carried a lengthy report about the giveaway, reaching tens of thousands of viewers across North Fife, Dundee and Tayside.Edinburgh PR agency success for lettings agent

Scottish public relations for lettings agentMeanwhile the story also appeared on a host of other media outlets, including The Courier, the historic and trusted newspaper which serves Dundee, Tayside, Fife, Stirling and Perthshire.

The DC Thomson owned title sells 50,000 copies every day, reaching somewhere in the region of 150,000 readers – while the story and pictures also appeared on the Courier website, reaching tens of thousands more readers.

The story was also reported by the online Scottish news site Deadline News, by the Fife Post, the St Andrews Citizen

How can our PR agency in Edinburgh help you?

Award-winning public relations agency Holyrood Partnership mastermined the media success for the event – producing the original headline grabbing media release and co-ordinating the photoshoot.

If your business could use a positive boost to its profile, there are many hassle free ways to contact us. You can phone on 0131 561 2244 or fill ou the simple form below and we’ll get straight back to you:

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