Powerful photography showcases Mackie’s of Scotland’s new flavour to celebrate 30th anniversary.

ICE cream specialists Mackie’s of Scotland are making treat lovers an offer they can’t refuse – with the launch of a new Sicilian flavour for the summer.

The firm has taken inspiration from the sun-kissed Italian island, bringing an early taste of summer to Scottish customers with its new  Sicilian Lemon & Meringue flavour. And like Mackie’s of Scotland, we have taken inspiration to develop the core concept for this set of PR photography.

We started to bring together creative ideas that focused on the fresh taste of the new Sicilian lemon ice cream, and sourced a highly experienced photographer who could visit the Mackie’s farm near Aberdeen, to work with us.  We asked Ross Johnston of the highly respected photographic agency, Newsline, to bring our vision to life.

We wanted lemons to play a major part in the photos, as well as putting a happy face to the family run Mackie’s of Scotland brand. Kirstin Mackie and her team worked with Ross to bring our creative thinking and  experience in designing PR photoshoots to create eye-catching images that tell the story of the launch.

As well as producing imaginative photo briefs, like we did for Mackie’s of Scotland, we also produce our own in-house photography, which was nominated at the 2015 CIPR awards – the Oscars of the PR industry.

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