Headline Success for Horace the Haggis

by Laura Berry

Thursday, August 29th, 2013

Horace the Haggis with Sally Magnusson and husband and illustrator Norman Stone Broadcaster, Sally Magnusson’s furry creation has scored some winning coverage in the Edinburgh Evening News this week, reaching a readership of over 32,000.

The story told of how Scotland’s leading independent courier service, Eagle Couriers, had successfully transported the 7ft Horace costume as he visited lots of excited children across the country. The tour took place to celebrate the launch of the second Horace book ‘Horace and the Ghost Dog’ and Eagle Couriers were delighted to have been involved.

26 AUG EEN Horace Edinburgh Evening News

The coverage was achieved as part of an ongoing PR campaign by Holyrood Partnership– the full story can be found in the original press release.

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