GILSON GRAY IN DEAL TO SPONSOR RUGBY AT MERCHISTON

by Chris Fairbairn

Friday, February 20th, 2015

GG Merch 2 to useScotland’s largest new full service legal firm, , has agreed a four year sponsorship deal with Merchiston Castle Rugby, to help increase its’ brand awareness.

The Edinburgh and Glasgow based firm, which launched just last year, have intentionally targeted the players and supporters from top rugby schools in Scotland as a key demographic and are looking forward to the exposure gained from aspects such as large branding emblazoned on all protective goalpost pads.

Gilson Gray will also host supporters lunches and be the main sponsor of the Merchiston Castle Sevens – the largest school Sevens tournament in Scotland, with annual spectator numbers reaching 2,500 – 3,000.

Matthew Gray, Managing Director of Property Services, was delighted to announce the recent sponsorship deal.

He said: “We are hugely proud of the deal to sponsor Merchiston Rugby for four years.

“As an industry newcomer we are pushing our full-service legal firm as the top choice, owing to our team of established legal, finance and property experts.

“We understand the importance of getting the name out there to an audience of potential clients, therefore it is great to be able to do that whilst also supporting the young sporting talent Merchiston is famed for.

“With such a proven track record for developing young players into fully fledged internationals, such as Duncan Hodge and Jamie Mayer, it’s an honour for Gilson Gray to now be supporting that process.

He added: “We also sponsor St Andrews Boxing Club and we are thrilled to be able to support the clubs who in turn provide the opportunities for youngsters to excel at the highest level.”

David Rider, Development Director at Merchiston Castle, believes that sponsorship represents a mutually-beneficial partnership between the legal launch and the school.GG Merch

David said: “The Gilson Gray sponsorship deal highlights the support and family bond between Merchistonians and the school.

“Matthew Gray was a former pupil, so for him to want to support rugby at Merchiston just shows that the connection is still there and it’s also nice to support our former pupils in their future ventures.

“The sponsorship will free up funds which can now be allocated towards the development of young rugby players of all ages.”
Last month Gilson Gray announced its’ fresh approach had been rewarded with growth in its’ first two quarters exceeding all predictions, bucking the trend of mergers and cutbacks seen at their larger rivals.

The firm also signalled its’ ambitious intent in this period, acquiring two financial advisory businesses to take assets under management to just under £100M whilst announcing several high-profile appointments including some of the top legal talent in Scotland.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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