Gibson Kerr Gain National Press Coverage In The Scottish Sun

Gibson Kerr Solicitors Media Coverage

Equity release story proves that Scottish PR agency is a major asset for family law firm

Law Firm Gibson Kerr Gain National Press Coverage in Scottish PR Agency Photography

When family law firm, Gibson Kerr shared their belief that as the cost of care for the elderly increases, more retirees will seek to release equity from their homes, they enlisted the help of a top Scottish PR agency to get the media talking.

Basically, an equity release scheme is a way of gaining a regular income from their biggest asset, their property.

There are two main equity release schemes in Scotland – lifetime mortgages and home reversion. Lifetime mortgages involve taking out a loan against the value of your property, whereas home reversion operates on the basis of selling a part or all of the ownership of your home, yet being able to live in it until death.

Our team at award-winning Scottish PR agency, Holyrood PR, were ready to get the media invested in the story, achieving fantastic results:

  • 8 items of coverage, online, and in print publications
  • 222,217 opportunities to see across national media titels, and trade-specialist publications
  • Exslusive feature in The Scottish Sun
  • Key features in The Scotsman, Equity release comparison, and Scotland on Sunday

The team spoke with Scott Rasmusen, partner at Gibson Kerr, who highlighted how the scheme can be used to pass on money to loved ones, avoiding inheritance tax that would accrue from the sale of the property upon death.

From here, we put out a press release, generating an abundance of media coverage. This positive national coverage in The Scottish Sun was secured through a media relations campaign by the Holyrood PR on behalf of family law firm Gibson Kerr

If in any doubt people approaching retirement should seek advice on this matter from a reputable family law firm, such as Gibson Kerr.


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