Faking Bad Creates Media Storm

by Melissa Clark

Monday, March 10th, 2014

Fake VS Real feature in the Sun ahead of SBRC's Anti-Illicit Trade Summit News of a major conference in Scotland aimed to tackle serious organised crime by encouraging people to stop buying illicit and counterfeit goods has been a hit across the nationals.

Scotland’s first Anti Illicit Trade Summit is the first event of its kind to bring together law enforcement, trading standards, government and industry to highlight the dangers to personal safety and the threat to Scottish businesses from the spread of illicit trade.

News of this conference not only made column inches in local newspapers such as the Southern Reporter but a double page feature in the Edinburgh Evening News, The Sun, the BBC, the Metro, the Herald and the Daily Star.Fake VS Real feature on the BBC

STV also came along to the event following a media invite where they interviewed Justice Minister Kenny MacAskill before featuring the story on the 6 o’clock news. You can see the clip here.

But it wasn’t just print and TV that were interested in our story, Edinburgh local radio station, Radio Forth, also featured an interview with the director of the Scottish Business Resilience Centre, Mandy Haeburn-Little, as a lead news story on the morning of the conference.

For more details of the conference, have a look at the original release here.

If you want help gaining exposure like this for a business or campaign, across all media platforms, get in touch with us now.

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