PR Campaign Ensures Wind Farm Bid Generates More than Hot Air

A targeted set of media activity from our Edinburgh PR Agency helps a top renewables client to secure approval for lucrative extension.

BUILDING reputation is a key element of successful public relations work but our main aim is to convert leads into results for any client we work with.

So we were delighted to see our hard campaign work pay off for Banks Renewables as their Kype Muir Wind Farm was approved for extension – boosting their margins and ultimately helping the business and the local community.

This news gave us yet another opportunity to publicise the fantastic work and potential of Banks’ projects in Scotland.

We worked with the Banks team to craft a media release and carefully targeted the key titles who would spread the word to those who need to know – bagging bumper coverage in the process.

All in all we saw:

Coverage in national titles The National and The Herald reached a phenomenal 375,937 readers

Construction press like Build Scotland, Building & Engineering and The Construction Index got the story out to key industry figures

Business pres in respected online outlet SBNN.

Local papers the Carluke Gazette, East Kilbride News and Hamilton Advertiser ensured those closest to the project appreciated the imortance of the decision.