Dementia care under the microscope thanks to PR in Scotland

by Scott Douglas

Wednesday, June 3rd, 2009

PR in Scotland for dementia reportA report by the Daily Mail has focused on claims that older people with dementia are effectively being “imprisoned” in some of Scotland’s care homes.

The article appeared in the middle market newspaper as part of its long-running Dignity for the Elderly campaign and highlighted the main points of a newly-published expert report.

The report, Remember, I’m Still Me, was published jointly by the Care Commission and the Mental Welfare Commission, following inspections at 30 Scottish care homes for older people.

Both organisations expressed serious concerns about the extent of drugs being administered to dementia patients, often hidden in food or drink. Experts also said care homes would have to work much harder to improve care.

The Daily Mail quoted Scotalnd’s public health minister, Shona Robison, who said: “This is a deeply shocking report.”

The Daily Mail article was among the significant coverage generated after Holyrood Partnership PR in Edinburgh handled the public relations campaign in Scotland.

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