Dannii Helps Dolly to Gain PR in Scotland

by Holyrood PR

Thursday, November 26th, 2009

Natural beauty news website My Pure quoted DollyLeo Apothecary founder Sadie Jean Sloss when they revealed that pop babe Dannii Minogue was the latest must have look.

The website explained that X factor fans are opting to copy the style of judge Dannii Minogue rather than Cheryl Cole’s less natural look after the Australian star unveiled a more sophisticated style on the reality TV show.

Sadie told My Pure: “But as the show progressed it quickly became obvious that Dannii’s look is a bit more chic and sophisticated and most women over 25 prefer it to Cheryl’s more Barbie doll look.”

The full article can be read on My Pure.

Public relations in Edinburgh for DollyLeo Apothecary is handled by Holyrood Partnership, PR in Scotland.

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