Startling statistics provoke discussion in the media, with help of Scottish PR Agency
One of Scotland’s best-known care providers helped provoke national debate after revealing how the growing distances between families is becoming a major issue in caring for elderly parents.
Leading care provider, BUPA Care Services, unveiled startling survey statistics which highlighted that families in Scotland live an average of 100 miles away from elderly relatives.
Thanks to the work of our Edinburgh PR agency the story made a big impression with the media, landing a page lead in The Herald, one of Scotland’s most important quality newspapers.
The Herald sells around 40,000 copies every day and is particularly well read by professional in the health and social care sectors, meaning the story reached the audience most important to Bupa, which operates 30 care homes across Scotland.
To read the full details of the Bupa survey, please visit the original media release here.
The story also featured on The Herald online which has a total readership of almost half a million, meaning the Bupa story was widely told, creating discussion among readers across the country.
Further coverage also came from respected Scottish news agency, Deadline News, an online news sites which reaches more than 30,000 people per month.
Bupa’s survey found that Scottish adults questioned were the second highest region (66% compared to Northern Ireland at 69%) to agree that distance would make the decision of seeking care for an elderly relative more difficult.
Kirsty Dace, Scotland Director for Bupa Care Services said of the results:
“We know many people face the prospect of finding care for loved ones who live hundreds of miles away and it’s not unusual to hear from someone in Edinburgh trying to arrange care for an elderly parent in the north of England; or a family in Dumfries looking for support in St Andrews.
“We regularly speak to people who feel a sense of helplessness that they do not have time to visit care homes or do the hands-on care research they would like to.
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The work is part of an ongoing campaign by media experts Holyrood PR, which saw 61 items of media coverage delivered for Bupa Care Services in Scotland, during December 2014.
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