Bupa Employees Hit The High Spots For Charity

by Ross Stebbing

Monday, April 7th, 2014

Public relations in Scotland for Bupa by Holyrood PR in EdinburghBrave Bupa Care Services employees will be going ‘doon the watter’ in style when they take part in a thrilling 700ft zipslide across the River Clyde in aid of Alzheimer Scotland on April 13.

Ten volunteers from the company have signed up for the charity fundraiser, which will see them hoisted 150ft in the air by a crane before zipping along a wire to traverse the river.

Each volunteer has pledged to raise a minimum of £100 in sponsorship for the event with all proceeds going to Alzheimer Scotland. The funds raised by Bupa’s team will form part of the company’s match funding scheme – so at the very least £2000 should be raised.

Staff from all areas of Bupa Care Services – who run 30 care homes in Scotland – will be taking part in the challenge on April 13.

Kirsty Dace, Director of Bupa Scotland, said: “We’re all excited and nervous to be taking part in this fundraising event for Alzheimer Scotland.

Bupa enjoys a very close relationship with Alzheimer Scotland and we were keen to play our part in raising money for the important work they do in Scotland.

We know the money raised will help provide top quality care and support for those affected by dementia across the country.

Zipping 700ft across the River Clyde isn’t something I thought I would be doing but raising money for such an important cause is a great motivator.

Hopefully all of our employees will have a fun and memorable day at the Zipslide event and raise a good amount of money in the process.”

Catherine Thomas, Corporate and Trusts Fundraising Manager for Alzheimer Scotland, said: “Bupa is a major provider of residential care for people with dementia in Scotland.

Alzheimer Scotland is keen to work closely with Bupa to improve understanding and awareness of dementia in care homes, in local communities and across the country.

Our joint events have raised not only awareness, but also much-needed funds to support people living with the illness all over Scotland.

The funds raised from this event will help us provide a network of Dementia Advisors and Dementia Nurses in care homes across Scotland as well as help to fund the Dementia Research Centre and the 24-hour helpline.”

Public rleations agency account executive Ross Stebbing

Private: Ross Stebbing

As part of the expert PR team at a fast-paced Scottish public relations agency, Ross Stebbing works on diverse clients in sectors including film and media, construction, healthcare and logistics. While he delivers PR in Edinburgh, his results appear in newspapers, magazines and websites all across the UK and beyond.

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