Bield’s Efforts to Preserve Feelings of Companionship Amongst Residents Spreads Across Headlines

by Melissa Clark

Monday, June 30th, 2014

Bield - Edinburgh ReporterResidents of Bield care home, Donaldson’s Court, located in Edinburgh, enjoyed a ‘Superjam Tea Party’ courtesy of Fraser Doherty, the creator of Superjam.

Doherty’s success with his range of preserves is owed to his grandmother with whom he enjoyed making jam with when he was young. Recognising a promising business opportunity, Fraser turned his hobby into a reality and became the founder of Superjam.

The incredible success of Doherty’s business enables him to come to Bield homes and host tea parties free of charge, allowing residents to indulge in an afternoon of socialising, scones with jam and live entertainment – All hosted by Doherty himself.

The news of Superjam’s tea party success in the Donaldson’s court care home has spread across publications such as The Edinburgh Reporter and Care and Nursing MagazineCare and Nursing Bield Superjam Tea Party

Doherty says of the Superjam tea parties: “I have fond memories of visiting Bield services as a little boy with my grandmother so it’s great to be able to go back and keep the tradition going.”

More information on Bield’s Superjam tea party can be found here.

This coverage was gained as part of a long running campaign with Bield.

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