Bield Tech Initiative Hits Headlines

by Sarah Fairley

Tuesday, June 9th, 2015

SCHEME TO TEACH TENANTS TECHNOLOGY HITS HEADLINES THANKS TO SUCCESSFUL PR CAMPAIGN

Successful PR Campaign helps teens teach tenants technologyIt’s been a great start to the month for Bield, Scottish care and housing provider, with a week of wide-ranging coverage across multiple titles following a new initiative that saw teenagers teaching IT skills to tenants.

Bield’s Pentland View Court development in Livingston teamed up with a local Deans Community High School to implement the new initiative, known as ‘Fit2Gether’.

Our Edinburgh-based PR Agency works alongside Bield to share its stories with numerous regional, online and national media outlets.

This heart-warming piece hit many of the online industry titles, such as Scottish Housing News, Care Industry News and Housing Scotland Today. It also hit the national press in the Daily Record.

Regional newspaper, the West Lothian Courier, also featured the story last week. Successful PR campaign helps teens teach tenants technology
Funding for the scheme was awarded by Bield after an application from the Pentland View Court Development, resulting in the purchase of four ipads and installation of wifi for the tenants to use. The aim of the scheme is to build the confidence of tenants with using technology and to help them stay in touch with family and friends they may not otherwise see.


To read the full story about tenants getting tech savvy, click here. 


Sandra McShane, Development Manager at Pentland View Court said: “Tenants have loved being able to improve their IT skills and we have become very modern-focused here at Pentland View Court.

“There was a variety of reasons behind every individual’s desire to be online; some people wanted to set up and send emails, others wanted to shop online, play games, understand and use social media or simply learn to use search engines and reminisce over what they could find.”

The coverage comes as part of a long-standing PR campaign for Bield which has seen it receive coverage across all the major care titles and national newspapers.

DO YOU WANT HIGH QUALITY MEDIA COVERAGE FOR YOUR STORIES?

If you would like to see your company name splashed across the headlines get in contact with us now by giving us a call on 0131 561 2244 or fill in the form below and we will get back to you.

Your Name (required)

Your Email (required)

Subject

Your Message

Please leave this field empty.

Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

View Private:'s Profile

Related Posts

So how can we help?

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name